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Thesoftvideo
12.08.2013, Words by Aimee Cliff

The Soft - Prana

Ahead of the release of their debut EP on Ceremony next month, electronic trio The Soft have revealed a brand new video for their luscious single Prana. Overlaid with splatters of digital watercolour, fragments of otherworldly imagery and, as ever, revolving CGI heads, the video features the band playing their track together under the cover of a deliriously good-looking digital landscape. The head-spinning results perfectly offset the group's distant and dizzying sound, occupying that sublime space between electronic, aloof coldness and rushes of emotional warmth.  

Ceremony will release the 'Uncanny Valley' EP on the 24th September 2013.

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