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A G Cook Apple 001 please credit Alaska Reid Julian Buchan scaled
20.08.2020, Words by Felicity Martin

A. G. Cook announces 'Apple' album: hear 'Oh Yeah'

The PC Music label head is following up '7G'

Following last week’s release of 49-track opus ‘7G’, PC Music label head A. G. Cook has revealed a new album for September, ‘Apple’.

Talking about the forthcoming LP, Cook, who is also Charli XCX’s Creative Director, says: “‘Apple’ is my own take on Personal Computer Music. I’ve always been interested in the blurred line between bedroom and professional studio production, and at what point a personality either gets created or accidentally takes shape. For me there’s a great sense of freedom in combining something slick with something naive – a reality where anything could happen.

“In calling the album ‘Apple’, I wanted to draw attention to one of the simplest, most everyday objects, which somehow contains references to almost everything imaginable – from computers to The Beatles, New York to Snow White, and an entire world of history and mythology. A little free advertising doesn’t hurt.”

He’s revealed first single ‘Oh Yeah’, of which he says: “The song itself – like most pop music – is really about confidence and escapism, and how bittersweet those things can feel.”

Watch the self-directed video for ‘Oh Yeah’ now:

A. G. Cook – ‘Apple’ tracklist:
1. Oh Yeah
2. Xxoplex
3. Beautiful Superstar
4. Animals
5. Airhead
6. Haunted
7. The Darkness
8. Jumper
9. Stargon
10. Lifeline

A. G. Cook’s ‘Apple’ is released by PC Music on September 18th 2020 – pre-save it here.

Read next: Charli XCX’s virtual live show unleashed months of pent-up lockdown energy

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