Lord Pusswhip's 'Serve A Look' visual blends runway fashion with off-kilter rap

It's the final single to be released in the run up to his new full length album

‘Serve A Look’ is the final single to be released in the rollout for the new full length album from Lord Pusswhip, the enigmatic artist and producer known for his left-field blends of hip hop, club music and punk.

Like his previous music video ‘Doin Things’, his latest visual was shot in Iceland and finds a striking balance between fashion films and old school 90s rap videos, referencing self-contained fantasies through a distorted VHS lens.

His new project ‘Lord Pusswhip is Rich’ has been in the works since 2015 and will complete his ‘Lord Pusswhip Is…’ trilogy, starting with his debut ‘Lord Pusswhip is Wack’ in 2015, then followed by the ‘Lord Pusswhip is Dead’ compilation in 2017.

The album was composed during Pusswhip’s travels throughout Europe and the US during recent years. Recorded mostly in smoke-filled studios and back-rooms in Berlin, Reykjavik, London, Amsterdam, Los Angeles and New York, the upcoming project has the feel of a classic producer album, mixed with dance-floor musings that span everything from trap, breakbeat and footwork to noise, ambient and trip-hop.

‘Lord Pusswhip is Rich’ is set to be the debut release of his new self-minted imprint HEAVY KNIFE RECORDS.

Watch the video for ‘Serve A Look’ above or stream it here.

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