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11.05.2022, Words by Billy Ward

iPod nostalgia is taking over social media after Apple discontinue the product

Fans have been sharing their iPod memories for all to see...

Twitter has been inundated with nostalgic iPod-related posts after fans woke up to the news that Apple has discontinued the widely-loved product after 21 years.

Since its introduction in 2001, the iPod revolutionised the way people consumed music and has been one of Apple’s most popular products over the past 2 decades, selling in the ball park of 400 million units.

After discontinuing the Classic, Mini, Nano and Shuffle iPods, Apple announced this week that the final generation – the iPod Touch – will remain on sale “while supplies last”, although the discontinuation will see stocks slowly fade away.

“Today, the spirit of iPod lives on,” Apple’s senior vice president of Worldwide Marketing, Greg Joswiak, announced in a statement.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impact more than just the music industry — it also redefined how music is discovered, listened to, and shared.”

News of the iPod’s downfall has seemingly struck the heart strings of fans across the world, who have come out in numbers on social media to bid the nostalgic product farewell.

From digging out old iPods, to appreciating Apple’s slick marketing strategy around the product, fans have been sharing their iPod memories for all to see.

Check out some of the reactions on Twitter below.

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