23.05.2023, Words by Billy Ward

Rema's stunning new 'Charm' visual is an ode to his journey so far

The evolving colour palette captures the stages of his 'Rave & Roses' story

Benin City’s global superstar Rema returns with a visual for his new single ‘Charm’, lifted from his deluxe album ‘Rave & Roses Ultra’.

The 22-year hasn’t taken his foot off the gas since his inception and continues to climb every chart possible. Since releasing his meteoric 'Rave & Roses' album last year, Rema has become one of the world's hottest Afrobeat artists and is looking to keep up this momentum as summer approaches. 

Co-directed by Rema, the new video embodies who he is to his core, with the evolving colour palette capturing the stages of his 'Rave & Roses' journey over the past few years. 

The inspiration behind his hair can be traced back to his Edo roots, with his silhouette creating a stylish visual drenched in symbolic Rema references.

Watch the visual above or stream the 'Rave & Roses Ultra' album here. 

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