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03.11.2011, Words by Charlie Jones
The xx's debut album advert is the best music advert ever
Just reminded of this, moment of TV gold with news of The xx’s new album. The ad itself starts 46 seconds in, but to appreciate the unashamedly elitist amount of assumed knowledge inherent in simply projecting a single, puritan white X on the background in full, watch the Biffy Clyro one before.
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